The Celebrity of Athletes: How Athletes are Marketing Themselves off the Feild

Athletes are one of the most viewed people I have ever seen. From their commercials, their clothing, their shows and their games. Its something about athletes that gets people attention and have raving about them. In order to have these types of images, they have to appeal to their fans first in the profession their in. The fans are their fans because of their style of game or how good they are. When a player does something else, its more of a bonus and it helps their fans connect with them in a different other than their competitive sides. Athletes gets a ton of money especially the veterans and the stars through big contracts but one of the main source of money is endorsements. It has been said that Lebron James received $100 million dollars from Nike before he even played his first game. Athletes are expanding their fame on some many aspects such as Twitter, appearances , and movies. It seems like they can get any job they want outside of sports. It helps out the next generation of athletes because it gives them dreams and motivation to pursue their sport or their job with the same drive that these athletes have. When adversity hits for athletes such as sex scandals and negative publicity, they get criticized a lot from critics, commentators, and from all over the world but with the help of loyal fans and support from them they prevail and overcome.

For example, Kobe Bryant and his sex scandal, people had so much negative things to say about him but when he came back to the court his fans acted as if he never did anything.

 I believe an athlete is a role model by choice some of the time and by accident but they also choose the image they want the people to see. In the end, fans don't want their favorite player in trouble, but athletes have a lot of influence on their fans, so they accept them with flaws in all.

Youtube Killed the Video Star. How Artist are Making it Today

Artist today have found new ways to get fans and become popular through things like Myspace, Facebook, Twitter, and Youtube. They have great way of entertaining people through these social medias. The internet give them great alternatives other than a music video or radio station. I have a friend that did a video and posted it on Youtube, and he is marketing it with social media such as Instagram and Twitter. A lot of main stream entertainers such as Drake, Kanye West, and Wale all have used Youtube as a mean to make a music video or promote something their about to come out with. But Independent entertainers have to work twice as hard and have to make a video that's appealing because their not getting funded the money that these main stream artist are.

The artist videos are getting viewed because of the artist are getting people to subscribe to their Youtubes or follow them on Twitter. Its all about marketing, they introduce their self and have to present something that the people want to see or hear. I believe this phenomenon will affect the record companies because its difficult to work with record companies even though they finance you and you can do your way even though you may not reach out to many people. Youtube is great because anyone can be a star overnight with this website and its free. Even though it has its benefits, its definitely destroying the marketing plans because people are taking upon themselves to promote whatever they want on their own, and that takes a lot from the record company. Its saying we don't need your help when it comes to marketing especially when its working. My personal opinion its beneficial and I stand behind 100% because of how difficult it is to get signed by a major record deal. I have even promoted things on Youtube like my highlight tape for basketball without, people would haven't seen me play or get any exposure.