The Celebrity of Athletes: How Athletes are Marketing Themselves off the Feild

Athletes are one of the most viewed people I have ever seen. From their commercials, their clothing, their shows and their games. Its something about athletes that gets people attention and have raving about them. In order to have these types of images, they have to appeal to their fans first in the profession their in. The fans are their fans because of their style of game or how good they are. When a player does something else, its more of a bonus and it helps their fans connect with them in a different other than their competitive sides. Athletes gets a ton of money especially the veterans and the stars through big contracts but one of the main source of money is endorsements. It has been said that Lebron James received $100 million dollars from Nike before he even played his first game. Athletes are expanding their fame on some many aspects such as Twitter, appearances , and movies. It seems like they can get any job they want outside of sports. It helps out the next generation of athletes because it gives them dreams and motivation to pursue their sport or their job with the same drive that these athletes have. When adversity hits for athletes such as sex scandals and negative publicity, they get criticized a lot from critics, commentators, and from all over the world but with the help of loyal fans and support from them they prevail and overcome.

For example, Kobe Bryant and his sex scandal, people had so much negative things to say about him but when he came back to the court his fans acted as if he never did anything.

 I believe an athlete is a role model by choice some of the time and by accident but they also choose the image they want the people to see. In the end, fans don't want their favorite player in trouble, but athletes have a lot of influence on their fans, so they accept them with flaws in all.